Briefing Papers
PresentationsLogosLinks
BRIEFING PAPERS 
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Our briefing papers have proved extremely popular, please feel free to download
them.
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10 Most Common Marketing Mistakes - November
2006
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PC.
A Marketing Team to Match the Needs of Your Business -
November 2005
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pdf on your PC.
Lead Generation - July 2005
The key to successful Lead Generation lies in the 3 P’s;
Planning, Preparation and Process. Without these companies will
struggle to get the level of lead
throughput they seek, or generate poorly qualified leads that cannot be converted
into profitable sales, or waste money trying to talk to the wrong people
in the wrong way about the wrong products. So what are the key
steps?; John Savage,
Managing Director of 4sight Business Development, provides his expert perspective.
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the pdf in your browser. Right click to save the pdf on your PC.
Successful Event Management - July 2005
The best way of engaging with clients and prospects is
face-to-face. Events provide a great way of delivering face-to-face
opportunities but they aren't easy to get right. 4sight's Event
Specialist, Hayley Fletcher, has project managed many events for
major clients such as BT and has some pertinent advice on ensuring
their success.
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the pdf on your PC.
Getting The Most From Your Marketing -
July 2005
Our research suggests that many technology businesses
are dissatisfied with the results of their marketing effort.
Too much spend, not enough sales leads, not enough awareness,
not enough revenue. But it could be different. John Savage,
Managing Director, of 4sight Business Development discusses
how to overhaul your marketing and maximise the return on your
investment.
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the pdf on your PC.
Developing New Business Opportunities For Technology
Companies - July 2005
You have a great technology-based product or service.
You have some great customers. But you also have a feeling
that things could be better. John Savage, Managing Director
of 4sight Business Development Limited, has some advice on
the issues that technology companies face in developing new
business opportunities and tips on how you can improve your
success rate.
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the pdf on your PC.
PRESENTATIONS Back
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Developing New Business Opportunities For Technology Companies -
July 2005
You have a great technology-based product or service. You have some
great customers. But you also have a feeling that things could be better.
John Savage, Managing Director of 4sight Business Development Limited, has
some advice on the issues that technology companies face in developing new
business opportunities and tips on how you can improve your success rate.
Left
click here then choose to open or save the presenation to your PC.
LOGOS Back
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Feel free to add links to the 4sight website and use the logos shown below.
Please note that the 4sight logo still remains the sole copyright of 4sight
Limited. The logo should not be edited in any way without prior permission
from 4sight Limited.
4sight
logo on cream background
600 x 128 pixels, JPEG, 57KB
4sight
logo on white background
600 x 128 pixels, JPEG, 55KB
LINKS Back
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Customer Champions
Customer Champions is a management consultancy focussed on converting
customer and employee data into profitable action providing measurable
business benefits to its clients.
Market
Modelling
Developer of software to support strategic market
decision-making.
Krysalis
Krysalis is a specialist software house offering
bespoke software and consultancy around complex issues
of management decision making.
IDM
Design
A unique design-led service working in all areas
of visual promotion.
