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BRIEFING PAPERS

Our briefing papers have proved extremely popular, please feel free to download them.

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10 Most Common Marketing Mistakes - November 2006


A Marketing Team for Business Growth - November 2009

4sight helps companies to find new business opportunities within their existing customer base and across new markets.  4sight offers a professional marketing resource to help develop your business and can supplement, support or substitute for your own in-house team.  We are flexible in our approach and can support your business in a number of different ways:

Successful Event Management - July 2009
The best way of engaging with clients and prospects is face-to-face. Events provide a great way of delivering face-to-face opportunities but they aren't easy to get right. 4sight's Event Specialist, Hayley Fletcher, has project managed many events for major clients such as BT and has some pertinent advice on ensuring their success.


Getting The Most From Your Marketing - January 2010
Our research suggests that many technology businesses are dissatisfied with the results of their marketing effort. Too much spend, not enough sales leads, not enough awareness, not enough revenue. But it could be different. John Savage, Managing Director, of 4sight Business Development discusses how to overhaul your marketing and maximise the return on your investment.


Developing New Business Opportunities For Technology Companies - January 2010
You have a great technology-based product or service. You have some great customers. But you also have a feeling that things could be better. John Savage, Managing Director of 4sight Business Development Limited, has some advice on the issues that technology companies face in developing new business opportunities and tips on how you can improve your success rate.



CASE STUDIES

National Laboratory Service - January 2009
The National Laboratory Service (NLS) is a commercial service of the Environment Agency providing high quality environmental testing and analysis to a wide range of external customers.  In order to build on this strong external client base the NLS wished to implement a survey to understand more about the current and future needs of its customers and how well they were being met.  This information would then be used as a major input into the planning of the service both in terms of the range of services offered and also the way in which they were being delivered.


LINKS

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Customer Champions
Customer Champions

Customer Champions is a management consultancy focussed on converting customer and employee data into profitable action providing measurable business benefits to its clients.


IDM Design
IDM Design
A unique design-led service working in all areas of visual promotion.


 

 


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We have many satisfied customers including BT, Dynistics, National Laboratory Service and Waterra.

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4sight Business Development ltd is a UK registered company number: 3035781