About 4sight Business Development
The 4sight team has been providing marketing consultancy support to B2B organisations in the UK since 1995. Over that time 4sight has taken on projects of varying degrees of size and complexity, across the spectrum of business development and marketing activities. The 4sight team has an extensive range of skills and experience, including
- Market Research
- Marketing Strategy Development
- Market Planning
- Opportunity Prioritisation and Development
- Marketing Commmunications Planning and Execution
- Sales Pipeline Development
- Customer Event Management
- Marketing Audits
- Marketing Coaching
John Savage
Prior to establishing 4sight, John held a number of high-level marketing posts at AT&T and AT&T ISTEL, including Directorship of the Industry Systems division. He also managed a major strategy development programme in partnership with Monitor. His experience covers both strategic market planning and tactical campaign implementation. Recently he has focused on the use of on-line surveys to gather valuable customer information as an input to marketing strategy. John has also held senior marketing posts with the Birmingham City Council and in Midlands manufacturing industry. John now works with many 4sight customers as their virtual marketing director.
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Hayley Fletcher
Hayley has spent 12 years project directing and managing marketing communications programmes across the business-to-business spectrum. Her experience covers the planning and implementation of many forms of communication, from business-led events and webcasts through to corporate literature production, copywriting and direct mail. Hayley has strong skills in event management and has organised events in a variety of venues including Tate Modern for BT and the Tower of London for Global Crossing.
As a writer and keen traveller, Hayley also produces travel and extreme sports features that are published around the world in a wide variety of publications such as The Independent, Hilton Hotels, and Scotland magazine.
Isobel Cogley
Isobel has over 20 years experience in a wide range of marketing disciplines and market sectors, including holding senior positions in market research, communications, strategy and planning, product management and press relations. Previous roles have been with AT&T Istel and Comdisco Disaster Recovery (now Sungard). Most recently she was Press Relations Manager for ITNET where she successfully raised their profile in key publications prior to their takeover by Serco. Isobel holds a Diploma in Marketing, Certificate in Life Coaching and is currently studying for the Diploma in Life Coaching.
Alan Twigg
Alan has worked in senior marketing roles in the IT services, management consultancy, manufacturing and engineering industries. He has worked as a senior executive both in large multi-national corporations, having worked for AT&T and Cap Gemini, as well as small and medium sized companies across these sectors. He has extremely broad ranging marketing skills, both at a strategic and planning level and also with practical hands-on delivery. His breadth of experience and expertise covers all aspects of marketing from market research to PR. More recently his focus has been on the strategy, planning, and implementation of direct and online marketing programmes. Alan has a postgraduate diploma in marketing.
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Pauline Knight
Pauline Knight has gained a wide range of skills in the marketing arena over the last 25 years. She has held senior marketing positions in communications, research, strategy and planning. Her communications experience includes all elements of the marketing mix (website, exhibitions and other events, literature, PR, sponsorships, employee communications, advertising, lead generation and direct mail programmes, corporate identity etc). Her research experience is also extensive and includes primary and secondary research methodologies, customer satisfaction surveys, competitor monitoring and analysis and management of a company wide information service. Pauline holds the Diploma in Marketing.
Key Areas
Our Clients
We have many satisfied customers including BT, Dynistics, National Laboratory Service and Waterra.
